In the 1950s, a toothpaste company in America was struggling to improve sales. Nothing seemed to click. Wondering what to do, they ran a contest seeking ideas. The winning idea was, “Make the hole bigger”. Widening the nozzle of the toothpaste tube by 1 millimetre actually did it. More...
Startups have become the talk of the town. Recently, Chennai-based Startup Pepul raised Rs 10 crore investment through seed funding. PayTm founder Vijay Shankar Sharma and Freshworks founder Girish Mathrabootham were prominent investors. PayTm and Freshworks are also startups which succeeded in...
Customer is the centre of any business – big or small - grocery store or a conglomerate. Business exist because customers want to transact with them. A business thrives because of its customers. While “Customer is king” may be considered as an old school of thought, the fact is, a Customer is...
An iconic brand that made most of the youngsters ditch the average sports bikes for slower, bulkier cruisers. Royal Enfield, the company that was on the verge of extinction, revived by a truck manufacturing company, Eicher Motors, has expanded its range to major countries all over the world....
The Tamil Nadu government has begun the process of revision of real estate guideline values. The government will also reconsider stamp duty and registration charges levied on sale transactions that today stand at a high of 11% taken together. The industry says that reducing the state tax to 7%...
How do we describe a startup in simple terms? It’s a business venture with an innovative business model which is instrumental in scaling it up. Swiggy or Zomato are basically logistics firms that are effectively using technology like geo-informatics, mobile technology and banking to their...
If you would like your business to grow, you need to focus on the strategy you would like to adopt for the business to grow. The core of the Strategy function – Structure, Synergy & Solution. The ambition of the owner of a large business house was only to make more money. He did not have...
It is silent, has zero direct emissions, and riding it doesn’t require a driver license. While a few automotive purists complain about inadequate torque and the lack of the feel of an internal combustion engine, the government favours the battery -operated conveyance machine. The advent of...
Building High Performance Teams A business greatly benefits & grows financially by having high performing teams. In fact, every business desires to have such a team. Let us explore some topics around building a high performance team, such as :- How can a business leader nurture the team to...
Financial Growth While one of the core reasons for the existence of a business is profits, the way a business plans to achieve this should be driven by the purpose. Getting to the root cause and getting to the purpose of each action, can help the growth of the business. Similarly, challenging...
